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Start with where you are

Next Verse

All four passages come printed, in the package, on the first day.

Most home fragrance gives you no reason to come back to the same bottle. This does. Every scent carries four passages on one theme, in order, going further in each time. You get all four the day it arrives, and you take them at the pace you need them.

How a thread works

A scent is bound to one theme permanently. Grief stays grief. What changes is which passage you are sitting with, and each one goes further into the same ground rather than off to a different subject.

That matters because the association only builds if the smell keeps meaning the same thing. Four verses on one theme reinforce each other. Four unrelated verses on one scent would cancel each other out, and the day we assign a fragrance to a second theme because we wanted a new product, we have broken what we are selling.

Near to the Brokenhearted  ·  for grief

  1. 1 of 4 Psalm 34:18 Where God is standing right now.
  2. 2 of 4 Isaiah 61:3 Beauty for ashes. The company is named out of this line.
  3. 3 of 4 Revelation 21:4 The last word on tears.
  4. 4 of 4 Matthew 5:4 Mourning called blessed, not weak.

What actually arrives

A card, carrying all four passages in order. Each one printed whole rather than as a reference to go and look up, with a line on each about where it sits in the thread. It is the piece that stays in the house after the packaging has gone.

The bottle carries the fragrance name, what it smells of, and a code. It does not carry a verse, and that is a decision rather than a saving: a one ounce bottle has a label small enough that a passage printed on it would be too small to read. The card can give the same words a whole page.

So you are not waiting on us for the rest of it, and you are not dependent on a phone either. Reordering sends the same bottle. There is one label per fragrance, we are saying so rather than letting you find out, and nothing is being kept back for a second purchase.

The code on the bottle

Every bottle carries a code, and it points at that fragrance's own page rather than a general hub. You land on the scent you are holding, with its four passages, and each of those has a page of its own from there.

Those addresses are permanent. We will redesign this site more than once, and people will still have first-year bottles on a shelf. A dead code on a scripture product reads as carelessness about the scripture, so the addresses were fixed before anything was printed and they do not move.

Every thread

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